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ZETA · 2026

The Gen Z
Summit 2026

Where brands meet Gen Z — for real. The only stage where the data is live and Gen Z is in the room.

Madrid
November 2026
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Trusted by leading brands

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The Wedge

Why this isn't another marketing conference.

What exists today

  • Marketers theorizing about Gen Z
  • Trend reports and decks
  • Agencies talking to agencies

What only ZETA can stage

  • Real behavioral data
  • Real creators and Gen Z voices
  • Cultural credibility
  • Live audience interaction
"The only Gen Z event where the data is real and Gen Z is in the room."

Inside the day

What's inside.

Four formats engineered to turn cultural noise into actionable decisions.

Real Data Keynote

What Gen Z actually engaged with this year — not what decks claim.

Creator Panels

Creators and Gen Z voices on stage. Unfiltered. In the room.

Brand Clinics

Live teardown of real brand strategies, in front of the audience.

The Network

Meet the brands and operators actually serious about younger audiences.

On stage

Speakers.

A curated room of creators, journalists, operators and the executives shaping the next era of culture.

Jennifer

Jennifer

Creator · 2.4M followers

Mario

Mario

Journalist · El País

Carlos

Carlos

Digital Strategy Lead

Miguel

Miguel

VP Brand, Atlas Group

Day 1

Agenda.

One day. Dense. Curated. No filler.

09:00

Opening Keynote — The Real Data Report

Keynote
10:15

Creator Panel: What Gen Z Actually Watches

Panel
11:30

Brand Clinic: Live Strategy Teardown

Clinic
13:00

Networking Lunch

Break
15:00

Creator Conversations

Talks
16:30

Roundtables — Closed door

Roundtable
18:30

Cocktail & Off-the-record

Social

Partner with ZETA

Sponsorship packages.

Five tiers, each designed to put your brand inside the conversation — not next to it.

Flagship

Title Sponsor

Inquire

  • Naming rights on stage
  • Opening keynote slot
  • Private creator dinner
  • 20 passes + lounge

Gold Sponsor

  • Stage feature moment
  • Brand Clinic slot
  • 10 passes
  • Featured logo placement

Partner

  • Booth in main hall
  • 5 passes
  • Logo on materials
  • Attendee data report

Booth

  • Branded booth space
  • 3 passes
  • Logo placement
  • Lead capture

Networking Partner

  • Host a networking moment
  • Co-branded segment
  • 5 passes
  • Attendee mixer access

Doors open

The countdown.

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From the room

What changes after.

"We stopped guessing and started listening."
María L.
Marketing Director, FMCG
"Gen Z finally stopped being an abstract segment in a deck."
Jordi R.
Head of Innovation, Banking
"Three creator conversations were worth the entire year of research."
Sofía B.
Brand Lead, Beauty

Signal report

What's changed this month.

Read in Studio
AI · 8 min

The new gatekeepers: how AI feeds rewrite cultural taste

Mario
Read
Creators · 6 min

Why mid-tier creators outperform celebrities — again

Mario
Read
Platforms · 5 min

TikTok Shop, RedNote and the shift in discovery

Carlos
Read
Behavior · 7 min

Gen Z's quiet exodus from public posting

Carlos
Read

Continue the journey

The Summit lights the fire. The Studio keeps it burning.

Workshops, strategic programs, advisory and a year-round members' platform built around the same standard.

Explore ZETA Studio